11/28/2011

Aastra Blustar Launch Marks a New Era in Enterprise Communications

Aastra BluStar™ True HD Desktop Video Conferencing Solution Is Now Available
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Toronto, Ontario (November 28th, 2011) - The Aastra BluStarTM video conference and collaboration solution, which was announced at Enterprise Connect earlier this year, is now available. The award-winning Aastra BluStar marks a new era in enterprise communications, reinforcing Aastra’s position as a key global player in the unified communications market.

The Aastra BluStar 8000i media phone provides businesses with a powerful and simple to use collaboration device, combining true HD video conferencing with unified communications and business applications.

“We have been delighted with our BluStar experience,” stated Marci Payne, Project Management Officer, California State University Fullerton. “Both the voice and video quality are superior, providing a total cost of ownership with excellent value.”

With its 13 inch colour touch screen, four voice tracking microphones, and three high fidelity speakers, the Aastra BluStar 8000i provides broadcast quality video and audio, resulting in a totally “natural collaboration” experience. The BluStar desktop media phone enhances productivity by helping teams to work better together with multi-way video conferencing. At the touch of a button, and without the need to book meeting rooms, teams can conference to share documents from their computers, review and discuss project developments, and collaborate quickly and seamlessly, significantly enhancing productivity and reactivity.

“We garnered tremendous interest from end users and industry analysts alike with our initial announcement at Enterprise Connect,” said Simon Beebe, Vice President of Product Line Management at Aastra. “With great feedback from the successful completion of our field trials, we’re very excited to now bring this product to market.”

The first stage of the rollout focuses on BluStar’s deployed with the BluStar Application Server (BAS) and into North American and Western European regions. Phase two of the rollout in which the Aastra BluStar 8000i can be connected as a SIP endpoint to Aastra’s own Call Managers, will commence over the coming months.

For further information, visit www.aastra.com/blustar  

About Aastra

Aastra Technologies Limited (TSX:“AAH”), a leading company at the forefront of the enterprise communication market. Headquartered in Concord, Ontario, Canada, Aastra develops and delivers innovative communications products and applications for businesses. Aastra’s operations are truly global with more than 50 million installed lines around the world and a direct and indirect presence in more than 100 countries. Aastra is entirely dedicated to enterprise communications and offers one of the most complete portfolios of unified communications solutions individually tailored to satisfy its customers’ requirements. These range from feature-rich call managers for small and medium businesses and highly scalable ones for large enterprises, integrated mobility, call center solutions to a wide selection of terminals. With a strong focus on open standards, Aastra enables enterprises to communicate and collaborate more efficiently. For additional information on Aastra, visit our website at http://www.aastra.com  

Media contacts:
Steve Hawkins
+1 905-760-4251
press@aastra.com

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